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The first step is ensuring that you purchase a domain name that is suitable to the dating market that you want to advertise to.
For example, if you want to set up a mature site then you would consider; Label Dating provide the platform for your dating site, it is your responsibility to create a Landing Page.
Getting people to sign up before the book lands, create some hype, send some freebies or previews.
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Usually with a higher payout than the average dating sites too. That obviously makes it a lot easier for the user to make the first step.
I see their ads all over the place, so I'm sure it's doing well for some people. Since most people are off dial up and up to speed on the latest browsers and technology, we can all do some pretty amazing stuff with landing pages and grabbing people's attention. Rich men website is hilarious but I know it would be profitable just from all the shallow women out there. I also have 30 days until this lead coverts to a sale. But- i am considering a generic "dating" landing page to capture the users email and promote also other dating offers over time and build a database too.